John Frieda Violet Crush Purple Shampoo for Blonde Hair, Blonde Toner Neutralizes Brassy Yellow Tones for Bleached, Platinum, and Natural Blonde Hair, 8.3 Ounce

John Frieda Violet Crush Purple Shampoo kisses brassiness goodbye in as little as one wash. This intense formula by Kao USA cleanses while instantly neutralizes brassy tones for fresh and brighter hair. Deposits crushed violet pigments into blonde hair to counter-act yellow tones to make color-treated or highlighted blonde hair appear cooler and brighter in as little as one use. Satisfaction Guaranteed. Limitations may apply.

KNOCKS OUT BRASSY TONES – Rid your hair of brassy tones and revive your hair with Violet Crush Shampoo.
SALON-FRESH BLONDE – Enhance your color and discover your best blonde.
CRUSHED VIOLET PIGMENTS – Deposits crushed violet pigments into blonde hair to counter-act yellow tones to make color-treated or highlighted blonde hair appear cooler and brighter in as little as one use.
BEST USED WITH VIOLET CRUSH PURPLE CONDITIONER – Use with John Frieda Violet Crush Purple Conditioner to achieve optimal results.
CLEANSE YOUR BLONDE HAIR – Wash and cleanse your blonde hair, leaving hair feeling revitalized and salon-fresh.